AFL UTM Tracker Documentation

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Site Performance Settings

If you’re running a high traffic website on a web server with low specifications, choose a faster performance option below which can reduce the database load and processing time.

Do consult us if you’re not sure how the following options affects your website and integrations.

Settings > Site Performance
Settings > Site Performance

Attribution Data Format

Standard (default) – uses more database read / writes but allows non-supported plugins to easily access attribution data through the individual meta rows.

Fastest – uses less database read / writes but the drawback is that non-supported plugins may not be able to access the attribution data and the search feature in our Reports section will be limited.

Note: Changes to this setting will only affect new conversions. Older conversion attribution data format will remain unchanged.


Active Attribution (for logged-in users)

Standard (default) – the user’s latest attribution data will be saved to the database and sync across devices which they are logged-in even when they have not converted yet. It provides a more accurate attribution like when the user visits your marketing campaign on their mobile device but completes the purchase on their desktop.

Fastest – this feature will be disabled.


Server-side Cookie Renewal (admin-ajax.php)

This feature is enabled to bypass privacy-based browsers that limits the cookie lifetime on the browser to less than 7-days. Only our plugin cookies will be renewed.

Standard (default) – Uses server to request for HTTP cookies once per day or when there are changes in the attribution data.
Medium – Uses server to request for HTTP cookies only when there are changes in the attribution data.
FastestDisable request for server-side HTTP cookies.

Note:

Enable this feature to bypass privacy-based browser protections (e.g Apple’s Intelligent Tracking Prevention) that deletes client-side cookies after 24-hours.

Disabling this feature may cause your attribution report to be less accurate.