There are four sections to our cookies settings. Ideally, you do need some basic understanding of the conversion journey to change the values in section 1 to 3. Section 4 is for websites that uses cookie consent banners.
- Tracking Cookies
- Reset Cookies After Conversion
- Cross-subdomain Cookie Tracking
- Cookie Consent Integration
1. Tracking Cookies
When a visitor first visits your website, tracking cookies will be generated on the visitor’s browser to start a new attribution session. It will track the visitor’s first landing page, website referrer, UTM parameters and several others for the number of days below.
Attribution Window
Your visitor’s cookies will be renewed each time the visitor visits your website for the number of days above but it will reset to start a new attribution session after the visitor has not visited for the number of days above. (Default is 90 days)
Last Touch Window
If your visitor visits the same URL again (only URLs with UTM, gclid or fbclid parameter) after the number of minutes above have passed then update the visited date and time. (Default is 30 minutes)
2. Reset Cookies After Conversion
Once a visitor converts, reset the visitor’s attribution cookies after a certain number of days. This will allow your visitor’s next visit to have a new attribution cookies. Adjust the values accordingly to your visitors purchase pattern for better conversion attribution.
When user registers, reset after
Reset the user’s attribution sesssion after the user has not visited your website for the number of days above. (Default is 30 days)
When user placed an order, reset after
Reset the user’s attribution sesssion after the user has not visited your website for the number of days above. (Default is 7 days)
3. Cross-Subdomain Tracking Cookies (optional)
Get your visitors to use the same conversion attribution journey for all your WordPress websites under the same domain name. You must also setup this plugin on your other subdomains.
For an example where you have 3 WordPress sites:
https://www.mycompany.com
https://shop.mycompany.com
https://landing.mycompany.com
Set the Cookie Domain to:
mycompany.com
4. Cookie Consent Integration (optional)
To integrate our plugin with other cookie consent / banner plugins, please install the WP Consent API plugin from the official WordPress repository. The WP Consent API plugin acts as a standard middleman between our plugin and supported cookie consent plugins.
WP Consent API is a new proposed feature to be merged into the WordPress core. In the future, you may not need this plugin for our plugin to work seamlessly with cookie consent banner plugins.
List of supported cookie consent banner plugins:
Allow tracking only when the visitor has given consent to this consent category:
Statistics – Select this if you will be using the attribution data for analytics purposes only.
Marketing – Select this if you will be using the attribution data for marketing purposes.