AFL UTM Tracker Documentation

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Traffic Definition

Here’s a list of traffic definition which our AFL UTM Tracker plugin uses when analyzing the traffic. It is only applicable when you enable “First Touch UTM support for Organic / Direct / Referral” in our Attribution Settings.

If you have enabled “Use short domain name in utm_source if defined”, we will shorten to just google when the data is passed to the WordPress server.

List of Organic Websites

  • Aol
  • Ask
  • Bing
  • Brave
  • Duckduckgo
  • Ecosia
  • Google
  • Yahoo
  • Yandex