AFL UTM Tracker Documentation

  2. Home
  4. Docs
  6. AFL UTM Tracker Documentation
  8. Getting Started
  10. AFL UTM Tracker Features

AFL UTM Tracker Features

Basic Features

  • General
    • Capture first landing page URL and visit date.
    • Capture first website referrer URL.
    • Calculates Conversion Lag – time for user to convert.
    • Capture Google Analytics client id (_ga).
    • Capture cookie consent.
  • First Touch & Last Touch UTM URL
    • Captures full UTM URL and visit date.
    • Extracts UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content) into individual data.
    • Extract custom parameters from UTM URL (e.g matchtype, utm_creative_format, utm_marketing_tactic, utm_id)
  • Last Touch Click Identifiers
    • Capture common Click Identifiers (e.g gclid, fbclid, msclkid).
    • Capture custom Click Identifiers (.e.g gbraid, wbraid, li_fat_id, ttclid).
    • Capture Click Identifier visit date.
    • Capture full URL including page path.
  • Smart Tracking Cookies
    • Set Attribution Window.
    • Set Last Touch Window.
    • Event-based Cookie Expiry (e.g form submission, user registration, purchase) – allows more accurate attribution for future conversions.
    • Works with Apple App Tracking Transparency (ATT) in iOS 14.5 and bypass Apple Intelligent Tracking Protection (ITP).
  • Cookie Consent Banner
    • Support integration with cookie consent banner plugins (e.g Borlabs Cookie, Complianz, Cookiebot, OneTrust and more).
    • Support WP Consent API.
    • Support Google Consent Mode v2.
    • Support Google Tag Manager.
  • Google Tag Manager
    • Push attribution (UTM parameters, click identifiers) to data layer.

WordPress User Features

  • Conversion attribution report for user registration.
  • View conversion attribution summary in the Reports page.
  • View full conversion attribution report in the User Report page.
  • Support cross-device attribution syncing for logged-in users.
  • View real-time attribution for logged-in users even when user has not converted.
  • Supports WordPress Multisite.

WooCommerce Features

  • Works in the background automatically. No setup required.
  • View conversion attribution summary in the Orders page.
  • View full conversion attribution report in the single Order page.
  • Set cookie expiry so a new session can begin after a new order has been placed.
  • Add conversion attribution report into WooCommerce Email templates.
  • Works with WooCommerce Order webhook event.
  • Use third-party Order export plugin to export attribution values.

Gravity Forms Features

  • Enables for all forms automatically. No hidden fields required in basic setup.
  • View conversion attribution summary in the Entries page.
  • View full conversion attribution report in the single Entry page.
  • Set conversion type (lead or order), cookie expiry time or disable conversion attribution for a form.
  • Add conversion attribution report into Gravity Forms Notification Emails.
  • Map conversion attribution fields with Gravity Forms Add-ons (e.g Zapier, Webhook, CRM).
  • Easily export conversion attribution fields into CSV.

Fluent Forms Features

  • Easily enable our add-on for each form. No hidden fields required in basic setup.
  • View full conversion attribution report in the single Entry page.
  • Set conversion type (lead or order), cookie expiry time for a form.
  • Add conversion attribution report into Fluent Forms Notification Emails.
  • Map conversion attribution fields with Fluent Forms Add-ons like Zapier.
  • Easily export conversion attribution fields into CSV.
  • Works with multi-step form but does not display conversion attribution for Partial Entries.

Easy Digital Download Features

  • Works in the background automatically. No setup required.
  • View conversion attribution summary in the Payments page.
  • View the full conversion attribution report in the single Payment page.
  • Add conversion attribution report into the New Sale Notification.
  • Export attribution data through the EDD Export Reports.

Contact Form 7 (CF7) Features

  • Enables for all forms automatically. No hidden fields required in basic setup.
  • Set conversion type (lead or order), cookie expiry time or disable conversion attribution for a form.
  • Add conversion attribution report into e-mail notification.
  • Integrates with the Flamingo plugin to store report.

Ninja Forms Features

  • Enables for all forms automatically. No hidden fields required in basic setup.
  • Set conversion type (lead or order), cookie expiry time or disable conversion attribution for a form.
  • Add conversion attribution report into Ninja Forms Notification Emails.
  • Export conversion attribution data into CSV through Ninja Forms Legacy Submission.

Other Form Builders

  • Use our Javascript Merge Tag feature to populate UTM parameters into the form hidden fields.
  • Use our custom Javascript to populate UTM parameters into form embedded by Javascript, iframe or raw HTML.