AFL UTM Tracker Documentation

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List of Cookies and Purposes

Our AFL UTM Tracker plugin uses cookies to store data about the visitor visits. Since our plugin is not a full analytics server, we use quite a number of cookies to store various data so that your WordPress server does not need to fill the database of every visitors. We only read the data from the cookies only when a conversion happens or when Active Attribution is enabled.

You may need to register the cookies in your cookie consent banner website.

Wildcard Support

If your Cookie Consent Banner service allows you register cookies using a wildcard name:

Cookie NameCookie Purpose
afl_wc_utm_*Tracks the visitor’s first landing page, first website referrer, UTM parameters and click identifiers.

Individual Cookies

Otherwise here’s the list of cookies which our plugin generates:

Cookie NameCookie Purpose
afl_wc_utm_mainStores the timestamp of the last updated server-side communication, timestamps of various tracking URL, cookie expiry and the cookie consent type.

Notes:
Introduced in version 2.5.0
Updated in version 2.14.0
afl_wc_utm_sess_landingStores the visitor’s first landing page URL.
afl_wc_utm_sess_refererStores the visitor’s first website referral URL.
afl_wc_utm_utm_1st_urlStores the visitor’s first touch URL visit containing the UTM parameter.
afl_wc_utm_utm_urlStores the visitor’s last touch URL visit containing the UTM parameter.
afl_wc_utm_gclid_urlStores the visitor’s last touch URL visit containing the gclid parameter.
afl_wc_utm_fbclid_urlStores the visitor’s last touch URL visit containing the fbclid parameter.
afl_wc_utm_msclkid_urlStores the visitor’s last touch URL visit containing the msclkid parameter.

Deprecated Cookies in Version 2.15.0

The following cookies are no longer generated since version 2.15.0.

Cookie NameCookie Purpose
afl_wc_utm_cookie_expiryStores the number of days that the cookies should expire after the visitor’s last visit.
afl_wc_utm_sess_visitStores the visitor’s first landing page visit timestamp.
afl_wc_utm_utm_1st_visitStores the visitor’s first touch timestamp visit containing the UTM parameter.
afl_wc_utm_utm_visitStores the visitor’s last touch timestamp visit containing the UTM parameter.
afl_wc_utm_gclid_visitStores the visitor’s last touch timestamp visit containing the gclid parameter.
afl_wc_utm_fbclid_visitStores the visitor’s last touch timestamp visit containing the fbclid parameter.
afl_wc_utm_msclkid_visitStores the visitor’s last touch timestamp visit containing the msclkid parameter.

WordPress Multisite

For sites under the Multisite Network, cookies will have a prefix:

Site 1
afl_wc_utm_1_

Site 2
afl_wc_utm_2_

Site 3
afl_wc_utm_3_