Our AFL UTM Tracker plugin uses cookies to store data about the visitor visits. Since our plugin is not a full analytics server, we use quite a number of cookies to store various data so that your WordPress server does not need to fill the database of every visitors. We only read the data from the cookies only when a conversion happens or when Active Attribution is enabled.
We hope to reduced the number of cookies in the future. Here’s the list of cookies which our AFL UTM Tracker plugin generates:
| Cookie Name | Cookie Purpose |
| afl_wc_utm_main | Stores the timestamp of the last updated server-side communication, timestamps of various tracking URL, cookie expiry and the cookie consent type. Notes: Introduced in version 2.5.0 Updated in version 2.14.0 |
| afl_wc_utm_cookie_expiry | Stores the number of days that the cookies should expire after the visitor’s last visit. |
| afl_wc_utm_sess_landing | Stores the visitor’s first landing page URL. |
| afl_wc_utm_sess_visit | Stores the visitor’s first landing page visit timestamp. |
| afl_wc_utm_sess_referer | Stores the visitor’s first website referral URL. |
| afl_wc_utm_utm_1st_url | Stores the visitor’s first touch URL visit containing the UTM parameter. |
| afl_wc_utm_utm_1st_visit | Stores the visitor’s first touch timestamp visit containing the UTM parameter. |
| afl_wc_utm_utm_url | Stores the visitor’s last touch URL visit containing the UTM parameter. |
| afl_wc_utm_utm_visit | Stores the visitor’s last touch timestamp visit containing the UTM parameter. |
| afl_wc_utm_gclid_url | Stores the visitor’s last touch URL visit containing the gclid parameter. |
| afl_wc_utm_gclid_visit | Stores the visitor’s last touch timestamp visit containing the gclid parameter. |
| afl_wc_utm_fbclid_url | Stores the visitor’s last touch URL visit containing the fbclid parameter. |
| afl_wc_utm_fbclid_visit | Stores the visitor’s last touch timestamp visit containing the fbclid parameter. |
| afl_wc_utm_msclkid_url | Stores the visitor’s last touch URL visit containing the msclkid parameter. |
| afl_wc_utm_msclkid_visit | Stores the visitor’s last touch timestamp visit containing the msclkid parameter. |
WordPress Multisite
For sites under the Multisite Network, cookies will have a prefix:
Site 1
afl_wc_utm_1_
Site 2
afl_wc_utm_2_
Site 3
afl_wc_utm_3_
Deprecated Notice
The following cookies will be deprecated in version 2.15.0 and hence less cookies will be generated. The values will instead be stored in the afl_wc_utm_main cookie.
- afl_wc_utm_cookie_expiry
- afl_wc_utm_sess_visit
- afl_wc_utm_utm_1st_visit
- afl_wc_utm_utm_visit
- afl_wc_utm_gclid_visit
- afl_wc_utm_fbclid_visit
- afl_wc_utm_msclkid_visit