AFL UTM Tracker Documentation

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Attribution Settings

Settings > Attribution
Settings > Attribution

First Touch UTM

Support for “Organic / Direct / Referral”

We have introduced Settings to enable “Organic / Direct / Referral” in the First Touch UTM report.

When it is Enabled and visitors lands on your website without actual UTM parameters in the browser address bar, our AFL UTM Tracker plugin will determine the utm_source and utm_medium based on the referrer website.

e.g Visitor browses to your website by entering your website URL in the browser address bar.

utm_source = direct
utm_medium = none

e.g Visitor clicks on an organic search result on Google.

utm_source = www.google.com.sg
utm_medium = organic

e.g. Visitor clicks on a link on medium.com

utm_source = www.medium.com
utm_medium = referral

Save Short Domain Name

If you enable short domain name, we will save the utm_source as “google” instead of “www.google.com.sg”.

Here’s the list of websites which our plugin recognized for short domain name.

Last Touch UTM

Support for initial Last Touch UTM = First Touch UTM

When the “Support for initial Last Touch UTM = First Touch UTM” is enabled, our AFL UTM Tracker plugin will copy the First Touch UTM into the Last Touch UTM. This allows digital marketers to get the Last Touch UTM parameters even when the visitors convert on first touch.

When it is disabled, there will be no data for the Last Touch UTM on the first visit. This allows digital marketers to easily differentiate conversions which require more than one touch point.

Save Extra Parameters from UTM URL into the database

By default, our AFL UTM Tracker plugin extracts the following UTM parameters from the First and Last Touch UTM URLs and saves them into the database:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_term
  • utm_content

You can also extract Custom Parameters by adding them into the list. Some examples below:

utm_source_platform, utm_marketing_tactic, utm_creative_format, utm_id, campaign_id, matchtype, ref

Click Identifiers Tracking

By default, our AFL UTM Tracker plugin tracks the following Click Identifiers:

  • Google Click Identifier (gclid)
  • Facebook Click Identifier (fbclid)
  • Microsoft / Bing Click Identifier (msclkid)

You can add new Click Identifiers or remove existing Click Identifiers from the list. Each Click Identifier must be separated by a comma symbol. Some examples below:

gclid, wbraid, gbraid, li_fat_id

NOTE: Additional cookies will be used for each click identifier. Please make sure that your server HTTP header size can accommodate more cookies.

JavaScript Merge Tags

When the Javascript Merge Tag feature is enabled, you can populate UTM parameters and Click Identifiers into hidden fields using our Javascript Merge Tags.

Google Tag Manager Data Layer

When the Google Tag Manager Data Layer feature is enabled, AFL UTM Tracker plugin will push the attribution data to Google Tag Manager. You will then be able to access the UTM parameters of the visitor in your GTM container.