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Attribution Meta List

Conversion attribution data from our AFL UTM Tracker plugin is saved in the following database tables.

Database Table

  • WordPress (wp_usermeta)
  • WooCommerce (wp_postmeta)
  • Gravity Forms (wp_gf_entry_meta)
  • Fluent Forms (wp_fluentform_submission_meta)

Meta List

Take note that you can access two types of URL values:

  • a full URL with all query parameters
  • a clean URL without any query parameters.

== SESSION ==

Conversion Type:
_afl_wc_utm_conversion_type

Conversion Lag:
_afl_wc_utm_conversion_lag_human

Conversion Lag (seconds):
_afl_wc_utm_conversion_lag

Conversion Date:
_afl_wc_utm_conversion_date_local
_afl_wc_utm_conversion_date_utc
_afl_wc_utm_conversion_ts

Visit Date:
_afl_wc_utm_sess_visit_date_local
_afl_wc_utm_sess_visit_date_utc
_afl_wc_utm_sess_visit

Landing Page URL:
_afl_wc_utm_sess_landing
_afl_wc_utm_sess_landing_clean

Website Referer URL:
_afl_wc_utm_sess_referer
_afl_wc_utm_sess_referer_clean

Google Analytics Client ID:
_afl_wc_utm_sess_ga

Cookie Consent:
_afl_wc_utm_cookie_consent

== UTM CAMPAIGN (FIRST TOUCH) ==

UTM URL:
_afl_wc_utm_utm_1st_url
_afl_wc_utm_utm_1st_url_clean

Visit Date:
_afl_wc_utm_utm_1st_visit_date_local
_afl_wc_utm_utm_1st_visit_date_utc
_afl_wc_utm_utm_1st_visit

UTM Source:
_afl_wc_utm_utm_source_1st

UTM Medium:
_afl_wc_utm_utm_medium_1st

UTM Campaign:
_afl_wc_utm_utm_campaign_1st

UTM Term:
_afl_wc_utm_utm_term_1st

UTM Content:
_afl_wc_utm_utm_content_1st

== UTM CAMPAIGN (LAST TOUCH) ==

UTM URL:
_afl_wc_utm_utm_url
_afl_wc_utm_utm_url_clean

Visit Date:
_afl_wc_utm_utm_visit_date_local
_afl_wc_utm_utm_visit_date_utc
_afl_wc_utm_utm_visit

UTM Source:
_afl_wc_utm_utm_source

UTM Medium:
_afl_wc_utm_utm_medium

UTM Campaign:
_afl_wc_utm_utm_campaign

UTM Term:
_afl_wc_utm_utm_term

UTM Content:
_afl_wc_utm_utm_content

== Google Click Identifier (gclid) ==

URL:
_afl_wc_utm_gclid_url
_afl_wc_utm_gclid_url_clean

Visit Date:
_afl_wc_utm_gclid_visit_date_local
_afl_wc_utm_gclid_visit_date_utc
_afl_wc_utm_gclid_visit

gclid Value:
_afl_wc_utm_gclid_value

== Facebook Click Identifier (fbclid) ==

URL:
_afl_wc_utm_fbclid_url
_afl_wc_utm_fbclid_url_clean

Visit Date:
_afl_wc_utm_fbclid_visit_date_local
_afl_wc_utm_fbclid_visit_date_utc
_afl_wc_utm_fbclid_visit

fbclid Value:
_afl_wc_utm_fbclid_value

== Microsoft / Bing Click Identifier (msclkid) ==

URL:
_afl_wc_utm_msclkid_url
_afl_wc_utm_msclkid_url_clean

Visit Date:
_afl_wc_utm_msclkid_visit_date_local
_afl_wc_utm_msclkid_visit_date_utc
_afl_wc_utm_msclkid_visit

msclkid Value:
_afl_wc_utm_msclkid_value