AFL UTM Tracker Documentation

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Calendly Embed Widget

You can pass the UTM parameters from our AFL UTM Tracker plugin to the Calendly Embed Widget.


  • AFL UTM Tracker version 2.5.3 or higher.


  1. In your WordPress Post / Page, add a Custom HTML block.
  2. Copy and paste our custom code snippet below into the Custom HTML block.
  3. Save and preview your post.
  4. Submit a test appointment.

Code Snippet

On Line 15, change the value in the my_calendly_url variable to your own Calendly URL.

Make a test Calendly Appointment

  1. Start by generating a UTM URL with Google’s Campaign URL Builder.
  2. Open the UTM URL in a private-browser mode (Incognito mode) as to simulate a new visitor.
  3. On the website page where you have embedded the Calendly Widget, start selecting an Appointment slot.
  4. Submit the Calendly form.
  5. Sign-in to your > under Scheduled Events > Upcoming Events > click on the entry which you have submitted.
  6. Under the UTM PARAMETERS section, you will see the respective UTMs (utm_source, utm_medium, utm_campaign, utm_content, utm_term).