AFL UTM Tracker Documentation

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Mapping conversion attribution data in non-supported Gravity Forms Add-ons

If you wish to use our AFL UTM Tracker plugin with a non-supported Gravity Forms Add-on, you would need to create a hidden field and use the populate the value dynamically.

You do not need to set this up if you’re using an official Gravity Forms Add-ons or an add-on which supports the Gravity Forms Add-on Framework.

Steps

  1. Go to your Gravity Forms > Form > Edit mode.
  2. Add a Hidden Field to the form.
  3. Under the Field Settings > Advanced > Click on Allow field to be populated dynamically.
  4. Type in the Parameter name as listed below.

List of Parameter Names

Copy and paste only the parameter names which you are interested into your Hidden Field. Give an appropriate text label for each of the Hidden Field.

Take note that you can access two types of URL values:

  • a full URL with all query parameters
  • a clean URL without any query parameters.

== SESSION ==

Conversion Type:
afl_wc_utm:conversion_type

Conversion Lag:
afl_wc_utm:conversion_lag_human

Conversion Lag (seconds):
afl_wc_utm:conversion_lag

Conversion Date:
afl_wc_utm:conversion_date_local
afl_wc_utm:conversion_date_utc
afl_wc_utm:conversion_ts

Visit Date:
afl_wc_utm:sess_visit_date_local
afl_wc_utm:sess_visit_date_utc
afl_wc_utm:sess_visit

Landing Page URL:
afl_wc_utm:sess_landing
afl_wc_utm:sess_landing_clean

Website Referer URL:
afl_wc_utm:sess_referer
afl_wc_utm:sess_referer_clean

Google Analytics Client ID:
afl_wc_utm:sess_ga

Cookie Consent:
afl_wc_utm:cookie_consent

== UTM CAMPAIGN (FIRST TOUCH) ==

UTM URL:
afl_wc_utm:utm_1st_url
afl_wc_utm:utm_1st_url_clean

Visit Date:
afl_wc_utm:utm_1st_visit_date_local
afl_wc_utm:utm_1st_visit_date_utc
afl_wc_utm:utm_1st_visit

UTM Source:
afl_wc_utm:utm_source_1st

UTM Medium:
afl_wc_utm:utm_medium_1st

UTM Campaign:
afl_wc_utm:utm_campaign_1st

UTM Term:
afl_wc_utm:utm_term_1st

UTM Content:
afl_wc_utm:utm_content_1st

== UTM CAMPAIGN (LAST TOUCH) ==

UTM URL:
afl_wc_utm:utm_url
afl_wc_utm:utm_url_clean

Visit Date:
afl_wc_utm:utm_visit_date_local
afl_wc_utm:utm_visit_date_utc
afl_wc_utm:utm_visit

UTM Source:
afl_wc_utm:utm_source

UTM Medium:
afl_wc_utm:utm_medium

UTM Campaign:
afl_wc_utm:utm_campaign

UTM Term:
afl_wc_utm:utm_term

UTM Content:
afl_wc_utm:utm_content

== Google Click Identifier (gclid) ==

URL:
afl_wc_utm:gclid_url
afl_wc_utm:gclid_url_clean

Visit Date:
afl_wc_utm:gclid_visit_date_local
afl_wc_utm:gclid_visit_date_utc
afl_wc_utm:gclid_visit

gclid Value:
afl_wc_utm:gclid_value

== Facebook Click Identifier (fbclid) ==

URL:
afl_wc_utm:fbclid_url
afl_wc_utm:fbclid_url_clean

Visit Date:
afl_wc_utm:fbclid_visit_date_local
afl_wc_utm:fbclid_visit_date_utc
afl_wc_utm:fbclid_visit

fbclid Value:
afl_wc_utm:fbclid_value

== Microsoft / Bing Click Identifier (msclkid) ==

URL:
afl_wc_utm:msclkid_url
afl_wc_utm:msclkid_url_clean

Visit Date:
afl_wc_utm:msclkid_visit_date_local
afl_wc_utm:msclkid_visit_date_utc
afl_wc_utm:msclkid_visit

msclkid Value:
afl_wc_utm:msclkid_value