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Setup conversion attribution for Fluent Forms

Once you have activated our AFL UTM Tracker plugin, there’s only a few steps required for you to get conversion attribution setup with Fluent Form.

This document outline the steps for you to make sure that your next Fluent Form form submission comes attached with our Conversion Attribution Report.

Step-by-step

  1. Enable our add-on in the Fluent Forms Integrations page (Fluent Forms > Integration Modules).
  2. Go to All Forms > Choose a Form.
  3. Browse to the Form > Settings & Integrations > Marketing & CRM Integrations page.
  4. Click on Add New Integrations > AFL UTM Tracker Integration.
  5. Click on the Create AFL UTM Tracker Feed button.
  6. That’s all! Run the test below.
Fluent Forms Integration Modules
Fluent Forms Integration Modules
Fluent Forms Marketing and CRM Integrations
Fluent Forms Marketing and CRM Integrations
AFL UTM Tracker Integration Feed
AFL UTM Tracker Feed Settings

How to test your form?

  1. Use the Google’s Campaign URL Builder to generate a campaign URL to a page where your form was embedded.
  2. Open your campaign URL in the Private Browser mode to simulate a new website visitor.
  3. Fill and submit your form.

Viewing the conversion attribution summary

  1. Go to your (Fluent Forms > All Forms > Form > Entries) page.
  2. Here you will get a quick summary view of each individual entry.
  3. Untick the Compact View below to view the utm_campaign value.
Fluent Forms Conversion Attribution Summary
Fluent Forms Conversion Attribution Summary

Viewing the conversion attribution report

  1. Click into an individual Fluent Forms Entry.
  2. Here you will be able to view the full conversion attribution report.
Fluent Forms Conversion Attribution Report for a single Entry
Fluent Forms Conversion Attribution Report for a single Entry