Our AFL UTM Tracker plugin uses cookies to store data about the visitor visits. Since our plugin is not a full analytics server, we use quite a number of cookies to store various data so that your WordPress server does not need to fill the database of every visitors. We only read the data from the cookies only when a conversion happens or when Active Attribution is enabled.
We hope to reduced the number of cookies in the future. Here’s the list of cookies which our AFL UTM Tracker plugin generates:
General
Main
afl_wc_utm_main
Purpose: Stores the timestamp of the last updated server-side communication.
Notes: Introduced in version 2.5.0
Cookie Expiry (days)
afl_wc_utm_cookie_expiry
Purpose: Stores the number of days that the cookies should expire after the visitor’s last visit.
First Landing Page URL
afl_wc_utm_sess_landing
Purpose: Stores the visitor’s first landing page URL.
First Landing Page Visit Timestamp
afl_wc_utm_sess_visit
Purpose: Stores the visitor’s first landing page visit timestamp.
UTM
First Touch UTM URL
afl_wc_utm_utm_1st_url
Purpose: Stores the visitor’s first touch URL visit containing the UTM parameter.
First Touch UTM Visit Timestamp
afl_wc_utm_utm_1st_visit
Purpose: Stores the visitor’s first touch timestamp visit containing the UTM parameter.
Last Touch UTM URL
afl_wc_utm_utm_url
Purpose: Stores the visitor’s last touch URL visit containing the UTM parameter.
Last Touch UTM Visit Timestamp
afl_wc_utm_utm_visit
Purpose: Stores the visitor’s last touch timestamp visit containing the UTM parameter.
Click Identifiers
Last Touch Google Click Identifier ID (gclid) URL
afl_wc_utm_gclid_url
Purpose: Stores the visitor’s last touch URL visit containing the gclid parameter.
Last Touch Google Click Identifier ID (gclid) Visit Timestamp
afl_wc_utm_gclid_visit
Purpose: Stores the visitor’s last touch timestamp visit containing the gclid parameter.
Last Touch Facebook Click Identifier ID (fbclid) URL
afl_wc_utm_fbclid_url
Purpose: Stores the visitor’s last touch URL visit containing the fbclid parameter.
Last Touch Facebook Click Identifier ID (fbclid) Visit Timestamp
afl_wc_utm_fbclid_visit
Purpose: Stores the visitor’s last touch timestamp visit containing the fbclid parameter.
Last Touch Microsoft Click Identifier ID (msclkid) URL
afl_wc_utm_msclkid_url
Purpose: Stores the visitor’s last touch URL visit containing the msclkid parameter.
Last Touch Microsoft Click Identifier ID (msclkid) Visit Timestamp
afl_wc_utm_msclkid_visit
Purpose: Stores the visitor’s last touch timestamp visit containing the msclkid parameter.
WordPress Multisite
For sites under the Multisite Network, cookies will have a prefix:
Site 1
afl_wc_utm_1_
Site 2
afl_wc_utm_2_
Site 3
afl_wc_utm_3_