AFL UTM Tracker for WooCommerce, Gravity Forms & Fluent Forms

The easiest way to get instant UTM conversion tracking and attribution right in the WordPress admin.

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1 year of updates and support
30-days money-back guarantee

Description

It is a lightweight WordPress plugin for UTM conversion tracking and attribution. You’ll discover your visitors UTM campaign parameters, first landing page and first website referrer whenever they have performed a conversion on your website like a user sign-up, purchasing your store products or submitting a lead generation form.

How the plugin works?

When your website visitor visits your website, the plugin will use the browser cookies to start tracking your visitor. It will collect attribution data like when did the visitor first visited your website, the first landing page, website referrer, all five UTM campaign parameters and a few common click identifiers.

When the visitor performs a conversion, it creates an attribution report for that particular conversion event and stores it in your WordPress database.

Third-party WordPress Plugin Integrations

Instantly see which UTM campaign brought in your latest WooCommerce Orders

Screenshot of WooCommerce Orders page
Screenshot of WooCommerce Orders page

You can easily view Conversion Lag value, first & last touch UTM parameters and click identifiers. Nothing is more satisfying than knowing you have implemented a successful marketing campaign.

Get the full conversion attribution report in your WooCommerce Order page

Screenshot of WooCommerce Order page
Screenshot of WooCommerce Order page

A comprehensive conversion attribution report that tells you how long did it took for your customer to convert, the first landing page, the first website referrer, first & last touch UTM parameters and whether the customer came to your website with a click identifier like (gclid/ fbclid/ msclkid).

Support for Gravity Forms and Fluent Forms as well.

Screenshot of Gravity Forms Entries page
Screenshot of Gravity Forms Entries page

Do you have hundreds of Gravity Forms? No worries. Once installed, conversion attribution will be enabled automatically and works in background. Compared to other plugins in the market, you do not need to create any form fields at all with our plugin. You can also map the attribution data to third-party services like Zapier.

Benefits of using the plugin

  • Zero-setup compared to setting up Google Analytics to track your conversions.
  • You can find out which of your marketing campaigns contributed to conversions.
  • You’ll find out which landing page converted your visitors into customers.
  • You’ll know which website referred the visitor to your website.
  • You’ll know if the user converted organically through search engine or direct.
  • Does not require you to connect to expensive third-party attribution services that limits you by number of users or events.
  • You own all the attribution data. Keep it forever.

Basic Features

  • Captures user’s first visit date and landing page.
  • Captures the visitor’s website referrer traffic.
  • Captures UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content).
  • Captures First & Last Touch UTM campaign URLs.
  • Captures user’s Google Analytics client id (_ga).
  • Captures Google Click Identifier (gclid).
  • Captures Facebook Click Identifier (fbclid).
  • Capture Microsoft / Bing Click Identifier (msclkid).
  • Captures Click Identifier last visited date and time.
  • Calculates conversion lag (time for user to convert)
  • Change cookie expiry length settings.
  • Set cookie domain for cross-subdomain tracking.
  • Supports GDPR cookie consent with WP Consent API plugin.

WordPress Features

  • Conversion attribution report for user registration.
  • View conversion attribution summary in the Reports page.
  • View full conversion attribution report in the User Report page.
  • Support cross-device attribution syncing for logged-in users.
  • View active attribution for logged-in users even when user has not converted.
  • Supports WordPress Multisite.

WooCommerce Features

  • Works in the background automatically. No setup required.
  • View conversion attribution summary in the Orders page.
  • View full conversion attribution report in the single Order page.
  • Set cookie expiry so a new session can begin after a new order has been placed.
  • Add conversion attribution report into WooCommerce Email templates.
  • Works with WooCommerce Zapier Order event.
  • Use third-party Order export plugin to export attribution values.

Gravity Forms Features

  • Enables for all forms automatically. No setup required or hidden fields to be added for each form.
  • View conversion attribution summary in the Entries page.
  • View full conversion attribution report in the single Entry page.
  • Set conversion type (lead or order), cookie expiry time or disable conversion attribution for a form.
  • Add conversion attribution report into Gravity Forms Notification Emails.
  • Map conversion attribution fields with Gravity Forms Add-ons like Zapier.
  • Easily export conversion attribution fields into CSV.

Fluent Forms Features

  • Easily enable our add-on for each form. No complicated setups required with hidden fields.
  • View conversion attribution summary in Entries page.
  • View full conversion attribution report in the single Entry page.
  • Set conversion type (lead or order), cookie expiry time for a form.
  • Add conversion attribution report into Fluent Forms Notification Emails.
  • Map conversion attribution fields with Fluent Forms Add-ons like Zapier.
  • Easily export conversion attribution fields into CSV.
  • Works with multi-step form but does not display conversion attribution for Partial Entries.

FAQ

What does UTM stands for?

UTM stands for Urchin Tracking Module. It consists of 5 campaign parameters added to the query portion of a URL (utm_source, utm_medium, utm_campaign, utm_term and utm_content).

It is used in digital marketing to know where your website visitors are coming from and for which marketing activity.

LearnĀ “How to use UTM to track WooCommerce campaigns?”. UTM URLs can be used in your social media posts, newsletters, ads, sponsored content, marketing collateral and QR codes.

Does it work with page caching?

Yes, our plugin works with page caching because our cookies are set using JavaScript.

Does it work on WP Engine?

Yes, it has been tested with WP Engine.

Does the plugin comes with one-click updates?

Yes, our plugin has one-click update (since version 2.3.3) through the WordPress plugins panel.

Does it comes with support?

Yes, the account owner will receive e-mail support as long as the subscription is still active.

Do you have money-back guarantee?

Yes, we provide full refund in the first 30-days if our plugin is not working. Only for first time purchase.

Third-party Plugin Integration

  • WooCommerce 3.6 or higher.
  • Gravity Forms 2.4.9.6 or higher.
  • Fluent Forms 4.0.0 or higher
  • WP Consent API 1.0.4 or higher

Requirements

  • Requires website with HTTPS (SSL).
  • Requires jQuery.
  • WordPress 5.0 or higher.
  • PHP 7.3 or higher

Changelog

View changelog here.

Additional information

License

Single Site, 5 Sites, 25 Sites, 100 Sites