How to capture UTM parameters in Fluent Forms?

In this Fluent Forms tutorial, we will teach you the best way to save the UTM parameters once your website visitor submits your Fluent Forms. Not only that we will get you setup in just 5 minutes, you’ll also get to capture the first landing page, first website referrer, first and last touch UTM parameters and a few common click identifiers.

Table of Contents

1. Install our AFL UTM Tracker for Fluent Forms
2. How does our WordPress plugin works?
3. Testing your form with a UTM campaign URL
4. Viewing the conversion attribution report
5. Embed the conversion attribution report into the email notification

Install our AFL UTM Tracker for Fluent Forms

We built the AFL UTM Tracker as a lightweight conversion attribution plugin for Fluent Forms.

Its main objective is to create a conversion attribution report based on the five UTM parameters (utm_source, utm_medium, utm_campaign, utm_term and utm_content) after your website visitor has summited the form on your website.

1. Download our plugin from our online store.
2. Install and activate our plugin on your WordPress website.
3. Clear all your page cache so that the JavaScript tracking file will load on your website.
4. Enable our AFL UTM Tracker integration under the (Fluent Forms > Integration Modules) page.
5. Select a form > Settings > Marketing & CRM Integrations > Add the AFL UTM Tracker.
6. That’s all for the setup.

How does our WordPress plugin works?

From the moment your website visitor arrives on your website, our plugin will store the UTM parameters in the browser cookie. Therefore the UTM parameter values are retained in the cookie even as your visitor browses from page to page.

Once your visitor lands on a page with your Fluent Form and decides to submit the form, our plugin will read the UTM parameters from the browser cookie and saves it together with that Fluent Form entry in your WordPress database.

You will then be able to view the captured UTM parameters in your WordPress admin.

Testing your form with a UTM campaign URL

Once you have setup our plugin, it is time to test out your Fluent Forms.

1. Generate a UTM campaign URL to your form page using Google’s Campaign URL Builder.
2. Visit your website using the UTM campaign URL in the private browser mode as to simulate a new visitor.
3. Submit your Fluent Form.
4. Go back to your normal browser and login to your WordPress site.
5. Go to the (Fluent Forms > All Forms) page and select the form which you have just submitted.
6. Click to the Entries page and you’ll be able to view the summary of the conversion attribution report for each entry.
7. Click into the entry which you have submitted.

Viewing the conversion attribution report

So our conversion attribution report is divided to a few sections:

1. Session – it tells you the conversion lag value, first landing page, first website referrer, Google Analytics Client ID.
2. First Touch UTM – it tells you the first UTM campaign URL and the visited date time.
3. Last Touch UTM – it tells you the last touch UTM campaign URL and the visited date time.
4. Google Click Identifier (gclid) – it tells you the last touch URL which contained the gclid parameter and the visited date time.
5. Facebook Click Identifier (fbclid) – it tells you the last touch URL which contained the fbclid parameter and the visited date time.
6. Microsoft Click Identifier (msclkid) – it tells you the last touch URL which contained the msclkid parameter and the visited date time.

* The conversion lag value tells you how long it took for your visitor to submit the form from the time they first visited your website.

Embed the conversion attribution report into the email notification

The best part of our AFL UTM Tracker plugin is that you can easily embed the conversion attribution report into the Fluent Forms Admin Notification with just a single merge tag.

Ready to purchase our plugin?

View the full features of the AFL UTM Tracker plugin on our online store. It also works with WooCommerce and Gravity Forms.

We have hundreds of marketing agencies and Google certified partners already using our plugin for their client websites.

Give our plugin a try and start tracking your conversion attributions like a pro today.