Marketing

A click identifier is a piece of generated text that is automatically added to the Ad URLs by the advertising platforms like Google Ads and Facebook Ads for the purpose of identifying the Ad campaign and measuring the . . .

Let’s look at how you can set up the UTM parameters in the Google Ads Final URL Suffix in the most efficient way possible. This method of using UTM parameters in your Google Ads is also known as . . .

The Google Ads tracking URL is a specially formatted link that includes analytic tracking data to help advertisers monitor Ad engagements and campaign performance. By appending tracking parameters like UTM parameters to the Ad URL, marketing teams can . . .

Calendly became a very popular free appointment tool with many WordPress-based websites. With Calendly, you can easily embed the Calendly Widget into any page just by pasting a one-line embed code. But how do digital marketers track the . . .

There are several scenarios where Facebook does not append the Facebook Click Identifier (fbclid) parameter to your Facebook shared URL. If you are using the fbclid parameter as an indicator for your conversions or website visit, you might . . .

Let’s say you’re sending out countless newsletters on a weekly basis and you see that your website is making a good amount of sales. You start to wonder the what’s the percentage of sales that was contributed by . . .